Best of Madrid
Salamanca Madrid: The City's Upmarket Neighbourhood for Shopping & Food
Salamanca is Madrid's most refined neighbourhood — the Barrio de Salamanca, laid out in the late 19th century on a formal grid to house Madrid's wealthy classes, and today the address for luxury retail, serious restaurants, and the kind of quiet money that doesn't shout. If Chueca is where Madrid's creative class lives, Salamanca is where the old families and the new professionals stay — and where some of the best food in the city is quietly served without much fuss.
The shopping axis runs along Calle de Serrano and Calle de Velázquez, which together form a dense strip of Spanish and international luxury brands: Loewe (Spanish leather goods, founded in Madrid in 1846), Purificación García, Adolfo Domínguez, and international flagships for Louis Vuitton, Chanel, and Prada. El Corte Inglés's premium Serrano branch anchors the north end. The side streets — particularly Calle de Lagasca and Calle de Claudio Coello — have smaller independent boutiques and the neighbourhood's best food shops: Mallorca (the delicatessen institution open since 1931), and several good specialty wine shops.
For food: Calle de Castelló and the streets around it have the neighbourhood's working restaurants. El Paraguas on Jorge Juan is one of Madrid's most acclaimed addresses for traditional Spanish cooking done at a serious level. Platea Madrid, in a converted cinema on Goya, is a striking food hall concept with multiple restaurants, bars, and cooking stages. José Luis on Rafael Salgado is the original home of the mushroom-and-jamón pintxo that became a Madrid standard.
Salamanca is walkable from the Retiro park (five minutes east) and connects well with a morning at the Prado followed by an afternoon in the neighbourhood.